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Concurrently, a slew of emerging EV brands are emerging like mushrooms after a rain shower, chipping away at market share and intensifying competitionThe company also faces the precarious threat of an unstable supply chain, reminiscent of a Damoclean sword, with the price volatility of raw materials complicating cost management and production forecastingAgainst this backdrop, Tesla has reported the first annual sales decline in over a decade, an announcement that sent shockwaves through the market, raising alarms about its future prospects.
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Such monumental technological advancements are poised to be a core competitive advantage that attracts consumers to Tesla vehicles.
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Although CEO Elon Musk has set an ambitious target for sales growth of up to 30% this year, Tesla opts for a cautious approachThis conservatism may stem from a calculated understanding of market uncertainties, which is illustrative of its pragmatic development strategy.
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